The Right Ingredients

Great post from Incite Cinema blogger and legendary indie film marketing guru Mark Lipsky, who chatted with GRASSROOTS producer Peggy Rajski the other day. Lipsky puts the film in context not just as a Seattle production but in terms of the whole independent film scene:

“The really exciting thing about “Grassroots” (an appropriate title not just for the story but for the production itself) is that it contains all the right ingredients to have a major positive influence on the independent film scene. From my conversation with Peggy, they’re making all the right moves. If they continue along the path they’re on, “Grassroots” might just well become the elusive finance/production/distribution blueprint the community’s been groping for. It’s a pretty big IF, but I’m rooting for them as hard as I can and so should you.”

Click here for the whole post.